About BLAZE 360

Helping campers stop guessing and start camping with confidence.

BLAZE 360 combines immersive 360° experiences, campsite intelligence, and outdoor expertise to help campers see exactly what they're booking before they arrive.

A dated, washed-out marketing photo of an RV campground — the traditional listing experience
Traditional listingOne marketing photo
An immersive 360° view from the center of a pine-forest campsite at golden hour — the BLAZE 360 experience
BLAZE 360Immersive 360° walk-through
Matt Redford and his wife, the founders of BLAZE 360, together on a Utah trail at golden hour
FoundersMatt Redford & family
Mountain biking a slickrock singletrack trail in Utah
Mountain biking
A glowing tent campsite at dusk in a Utah pine forest
Camping
Capturing a 360° virtual tour at a forested campsite
Field capture

Founders

Meet Matt Redford

My wife and I started BLAZE 360 because we got tired of guessing.

Like so many couples and families, we've spent countless hours planning camping trips, mountain biking adventures, and family getaways based on a handful of photos and campground descriptions that rarely told the whole story.

More than once, we pulled into a campsite only to discover it looked nothing like we expected. The views weren't what the photos suggested. The site wasn't ideal for our setup. The experience simply didn't match the expectations.

At the same time, my professional career was focused on helping organizations solve complex problems through technology, product innovation, customer experience, and digital transformation. For more than twenty years, I've worked at the intersection of technology and operational excellence, helping teams build products that make information more accessible and decision making more effective.

My wife shares that same instinct — she's my partner on the trail, behind the scenes, and in building this company. Together we realized the same principle applied to outdoor recreation: people make better decisions when they can truly see and understand a destination before they arrive.

That realization, together, became BLAZE 360.

By combining immersive 360° imagery, mapping technology, drone photography, campground data, and outdoor intelligence, we're building a platform that helps campers make more informed decisions and avoid disappointing experiences.

My wife and I share one goal: help people see the experience before they book it.

Experience

Technology leadershipProduct developmentCustomer experienceDigital transformationOutdoor recreationPublic safety technology

The problem

Why we built BLAZE 360

Booking a campsite shouldn't feel like a coin flip. Here's what's broken — and what we do about it.

Campground photos are limited

Most campgrounds only provide a few marketing photos that don't accurately represent individual campsites.

Booking feels like gambling

Campers often reserve sites without understanding privacy, views, terrain, shade, or nearby amenities.

Outdoor information is fragmented

Weather, campsites, reviews, and maps are spread across multiple apps and never line up.

BLAZE 360 solves this

Explore campsites through immersive experiences and site-level intelligence before making a reservation.

Our approach

More than a map

See it

Immersive 360° campsite experiences captured on the ground and from the air.

Understand it

Campsite data, amenities, campground insights, and real-world conditions in one place.

Plan it

Make better booking decisions with confidence — dates, drive time, and Campability scores.

BLAZE 360 today

Utah's largest 360° campsite library.

397

Campgrounds mapped

10,581+

Individual campsites

296+

Campsites documented in 360°

10

Regions covered

Behind the scenes

How we capture campgrounds

Every campground on BLAZE 360 goes through the same five-step field process.

  1. Researching Utah campground map data on a laptop from a truck tailgate at sunset
    Step 01Discover locations
    01

    Discover locations

    We source campgrounds from federal, state, and local datasets, then verify what's actually worth capturing.

  2. Drone flying above a forested Utah campground loop showing campsite pads and terrain
    Step 02Capture drone media
    02

    Capture drone media

    Aerial passes show terrain, layout, shade, water access, and how the campground sits in the landscape.

  3. 360-degree camera on a tripod capturing a pine forest campsite with picnic table and fire ring
    Step 03Capture 360 experiences
    03

    Capture 360 experiences

    Ground-level 360° capture at individual sites — the view from your pad, not the brochure.

  4. Measuring an RV campsite pad with a tape measure while recording site details on a tablet
    Step 04Add campsite intelligence
    04

    Add campsite intelligence

    Rig length, hookups, pets, tent pads, privacy, shade scoring, amenities, and Campability conditions.

  5. Tablet at a campsite showing BLAZE 360 campsite tours beside a campfire at dusk
    Step 05Publish to BLAZE 360
    05

    Publish to BLAZE 360

    Sites go live with maps, tours, availability, and booking links so you can act on what you just saw.

The difference

What makes us different

Traditional campground listing

  • Static photos
  • Generic descriptions
  • Limited campsite visibility

BLAZE 360

  • Immersive 360° viewing
  • Individual campsite exploration
  • Amenity context
  • Visual decision support
  • Campability intelligence

Our vision

Looking ahead

BLAZE 360 is building the future of outdoor destination discovery.

Our vision is to create the most immersive campground intelligence platform available, helping people confidently plan, explore, and experience the outdoors.

We believe choosing a campsite should be informed, transparent, and enjoyable.

The future of camping starts with seeing what's waiting for you.

FAQ

Answers before you ask.

Ready when you are

Stop guessing. Start camping with confidence.

Get in touch

Questions, partnerships, or a site to add?

We'd love to hear from you. Whether you run a campground, guide a trail network, or just have feedback about the platform, drop us a note and we'll get back to you.

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